Strategic enthusiasm and its role in building a pioneering university institution, an exploratory study in the College of the Future, University
Strategic enthusiasm has recently begun to attract a growing number of researchers, although there are few systematic studies, there is enthusiasm among business leaders. This is a call for empirical and systematic strategic entrepreneurship studies to provide insights into the active, where it exists. The research aims to apply strategic enthusiasm to build leading educational institutions. Design, methodology, approach: using a qualitative approach in an in-depth applied study, a study was conducted in one of the most advanced institutions of higher education at Future University. The results strongly indicate that the foundations for building enterprises and institutions at the higher level require at least one enthusiasm when a business becomes an official institution to increase educational services. Authenticity and value: Universities are excellent research sites to study the strategic enthusiasm of the university administration because they start their careers and join forces to form task forces because of their passion for writing high-quality texts.