Analysis and diagnosis of the reality of marketing intelligence in Iraqi banks Analytical and diagnostic study in selected banks in Kirkuk

Abstract

The study aims to analyze and diagnose the reality of marketing
intelligence in Iraqi banks with its four dimensions (customer
understanding, market understanding, product intelligence, competitors
intelligence). The study was conducted on a number of banks in the
province of Kirkuk, namely (Al-Noor Bank, One June Bank, Al-Rashid
Bank). The size of the final sample population was (57). The researcher
relied on the statistical analysis of the data collected from the banks
surveyed. I rely on the five-point Likert scale through the questionnaire,
which was designed as a means of data collection. A number of
conclusions and recommendations were reached, including that the banks
under study should give a more important character to marketing
intelligence.